Great Price "Starting an iPhone Application Business For Dummies" for $13.99 Today
I made the mistake of assuming this book was for the would-be programmers who wanted to make a million dollars creating an app in the office in their spare time. (Who uses a garage anymore?) Man, was I was way off the mark. Those types may be better served by picking up the upcoming updated edition of iPhone Application Development All-In-One For Dummies. Meanwhile, this book is geared more toward the Business Management grads (and of course the high school dropouts with natural business acumen) with entrepreneurial spirit who want to start a business from scratch.
Some subjects will seem familiar to the business student (the business plan, sizing up the competition, budgeting, etc.), however each subject is tailored toward the specific purpose of creating an iphone app business. For instance, instead of budgeting being a generic term in a textbook, the authors break the subject into specifics: Searching for hourly rates for developers, where to research available jobs, getting quotes from development firms, searching for graphic designers, and so on.
The book also delves into the area of personnel management by explaining how to assemble the development team including subjects increasingly specific to app development such as outsourcing, terms of engagements, certifications, and so on and also gives advice on how to manage the development process once your team is put together. Of course having a great team means nothing without something to put together so considerable space is devoted to the iPhone itself, the history of app development, working with Apple, and how to come up with a winning idea. And of course, many pages are devoted to methods, both free and paid, that you can use to advertise and reach people who may be interested in your product.
The book is summed up with a short list of the traits that seem to be common in the businesses that produce successful, well designed apps. It's a comprehensive book and people interested in the business of software development tailored specifically to the increasingly popular iPhone applications will enjoy it.
Starting an iPhone Application Business For Dummies Features
- ISBN13: 9780470524527
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Rating : 
Price : $24.99
Offer Price : $13.99
Starting an iPhone Application Business For Dummies Overviews
How to create a profitable, sustainable business developing and marketing iPhone apps
iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.
Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.
- Identifies what goes into a successful iPhone application business
- Helps you find the market niche your applications can fill, market and promote your business, and build your brand
- Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store
- Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models
- Demonstrates effective ways to provide service and support to customers
- Written by a team that combines knowledge of iPhone app development with sound business experience
Starting an iPhone Application Business For Dummies can help you turn your ideas into income.
Customer Review
Dog-eared reference that can be applied to other platforms - Lincoln J. Mennuti - New York, NY United States
While obviously geared towards folks thinking about starting a business of selling an application on the iPhone platform, this book could just as easily be referenced for other platforms. There's ample references, gotchas to watch for and plenty of things to keep in mind to make sure you've got your bases covered. This book is an excellent guide and trusty reference anyone looking to get into this industry. Highly recommended.
If You Have a Good iPhone App in You, This Book Will Help - Dave Mayer - Huntington Beach
This book won't tell you how to create an iPhone app. It will tell you how to hire developers to do it for you, but it won't guide you through getting your idea out of your head onto Apple's cool, hot iPhone. Still, even if you know how to write an app, and Apple has made it dead easy if you understand programming at all, you'll find a wealth of info here on how to set up your little business and market your app.
There are a bazillion apps out there now, but most of them are, as you probably know if you're reading this, junk. Finding the good ones can be challenging, but there is always room for more good ones and if you have a good one in you, this book will help you get your app noticed among all the clutter.
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